Booking.com, G2, Healthgrades, Angi, Avvo — chosen by trade, not a single list applied to everybody.
A report every 14 days
What your business looks like from the outside
Outclarity reads your site, your listings and every platform your trade is reviewed on — the way a first-time customer does — then sends you what it found and what changed since last time.
Coverage
8 of 108 sources
Google Business Profile
Trustpilot
Facebook recommendations
Better Business Bureau
Reddit
Nextdoor
Indeed
Glassdoor
One row per source, one column per issue. These eight are read for every business; the rest are chosen by trade. Lime is what changed since the issue before — which is the column most people read first.
The kitchen was never the problem
Sixty-two reviews praise the food. What costs Marisol’s money is everything either side of the meal — and every finding names the page it came from.
Read the sampleFindings you can go and check.
Every one names a page, a review or a listing, and the date it was seen. If you disagree with a finding you can open the same thing we opened. That is the whole difference between a report and a score.
Read a full sample108Review platforms read
21Trades with their own sources
A dental practice and a haulage firm are reviewed in almost no common places. The source list follows the trade.
24Reports a year
One every 14 days, each about what moved since the last one — not the same audit rewritten.
0Findings without a source
Every one names the page, review or listing it came from and the date it was seen. There is no other kind.
Three questions, answered from evidence
Not a dashboard, and not a score out of a hundred with nothing behind it. A handful of findings, each one something a person could act on this week.
Customers“asked for my card to hold a table”verbatim, or not printed
What customers actually said
Reviews read rather than counted — and quoted back to you in the words they were written in.
Serviceof five taps to bookWhere the service leaks
The booking that takes six taps, the question the site does not answer, the form nobody reads.
Visibilityread every fortnightHow you look from outside
Your site on a phone on a bad connection, and whether your listings agree with each other about your hours.
Change24issues a yearAnd what moved since last time
Fixed, new, still open. A fortnight where nothing moved says so in one line rather than padding.
What makes it different
Two pages, and nothing you have to interpret
It arrives as an email you can read on a phone, with a permanent link and a PDF if you want to hand it to somebody. Written to be finished, not skimmed — and the model that writes the opening is handed the measurements and cannot add one.
See what is in an issueMarisol’s
marisols.example · a 40-seat neighbourhood restaurant
The kitchen is not the problem — the food is praised in fifty-one of sixty-two reviews. What is costing you is everything either side of the meal.
Serious
Your online booking asks for a card, and your reviews say so
Three reviews in the last quarter mention being asked for card details to hold a table. Two of them use the word “deposit”. Nothing on the booking page explains what the card is for or when it is charged.
Seen on /reservations and 3 reviews · 14 August
Worth a look
Nobody has answered a review since March
Nineteen reviews have arrived since the last reply from the business. Four of them describe a specific, fixable problem and name a member of staff.
Seen on Google Business Profile · 14 August
7pages read
62reviews
9platforms
61score, up 4
From the sample issue
Findings, as they appear
Serious“and nobody could tell me what it was for”one page, three reviews
Your online booking asks for a card, and your reviews say so
Worth a look19reviews, no replyNobody has answered a review since March
Changedof five pages currentYour lunch menu is now three months out of date
Worth a look3numbers, two linesTwo of your three listed phone numbers ring the same handset
Changedchecked every issueYour certificate renews in 21 days
Fixed1fixed since issue 3The contact form now sends somewhere
An invented business. We hold real reports about real companies and none of them agreed to be an advertisement.
Where we read 6 sectors
Your customers are not reviewing you on Google alone.
The source list is chosen by trade — and it is the same list the researcher plans a run from, not a marketing page somebody typed.
Hotels & hospitality
Where a booking is made somewhere else, and the review lands there too.
Every issue for this sector reads for 12 recurring themes — cleanliness, staff and front desk, room condition, noise, maintenance, food and breakfast, amenities, wifi and connectivity, parking, location, value and pricing, booking and billing — and counts how often each is raised, on how many separate platforms, and whether it is getting worse.
Read for this sector — 11 platforms
Booking.comTripadvisorExpediaHotels.comAgodaTrivagoKayakAirbnbVrboHostelworldGoogle Hotels
And for every business, whatever it sells
Google Business ProfileTrustpilotFacebook recommendationsBetter Business BureauRedditNextdoorIndeedGlassdoor
Restaurants & food
Reservation platforms, delivery apps and the local review sites that decide a Friday night.
Every issue for this sector reads for 8 recurring themes — food quality, service speed, staff, hygiene, atmosphere, portion and menu, value and pricing, booking and delivery — and counts how often each is raised, on how many separate platforms, and whether it is getting worse.
Read for this sector — 10 platforms
YelpTripadvisorOpenTableResyTheForkDoorDashUber EatsGrubhubZomatoHappyCow
And for every business, whatever it sells
Google Business ProfileTrustpilotFacebook recommendationsBetter Business BureauRedditNextdoorIndeedGlassdoor
Health & care
Practitioner directories, insurer listings and the review sites patients actually search.
Every issue for this sector reads for 14 recurring themes — quality of care, clinician manner, nursing and support staff, waiting, getting an appointment, facility, billing and insurance, communication, workmanship, turning up, staff conduct, pricing, cleanliness, aftercare — and counts how often each is raised, on how many separate platforms, and whether it is getting worse.
Read for this sector — 25 platforms
YelpHealthgradesZocdocVitalsRateMDsCMS Care CompareBooksyClassPassLeapfrog Hospital Safety GradeVetsterFreshaMindbodyCaring.comPetDeskVagaroJoint Commission Quality CheckAVMA accreditationStyleSeatWebMD Physician DirectoryOpencareHospital Safety GradeDoximityDoctifyJamedaNPI Registry
And for every business, whatever it sells
Google Business ProfileTrustpilotFacebook recommendationsBetter Business BureauRedditNextdoorIndeedGlassdoor
Professional services
Where a firm is checked before the first call — and where a bad year stays visible.
Every issue for this sector reads for 12 recurring themes — expertise, communication, responsiveness, delivery and deadlines, fees and billing, outcomes, onboarding and setup, support after the sale, teaching, curriculum, facilities, value — and counts how often each is raised, on how many separate platforms, and whether it is getting worse.
Read for this sector — 24 platforms
AvvoFINRA BrokerCheckClutchZillow agent reviewsNicheMartindale-HubbellSEC IAPDG2Realtor.comGreatSchoolsLawyers.comNMLS Consumer AccessGartner Peer InsightsRedfinCourse ReportSuper LawyersCFPB complaint databaseLinkedInApartmentRatingsSwitchUpJustiaApartments.comFindLawState bar discipline records
And for every business, whatever it sells
Google Business ProfileTrustpilotFacebook recommendationsBetter Business BureauRedditNextdoorIndeedGlassdoor
Software & agencies
The review marketplaces buyers shortlist from, and the comparison pages that rank you against people you have never heard of.
Every issue for this sector reads for 8 recurring themes — expertise, communication, responsiveness, delivery and deadlines, fees and billing, outcomes, onboarding and setup, support after the sale — and counts how often each is raised, on how many separate platforms, and whether it is getting worse.
Read for this sector — 15 platforms
G2ClutchGoodFirmsCapterraTrustRadiusDesignRushGetAppSoftware AdviceUpCityAlternativeToAgency SpotterGartner Peer InsightsProduct HuntSourceForgeStackShare
And for every business, whatever it sells
Google Business ProfileTrustpilotFacebook recommendationsBetter Business BureauRedditNextdoorIndeedGlassdoor
Home, trade & retail
Quote marketplaces, contractor directories and the listings a homeowner opens at nine on a Sunday night.
Every issue for this sector reads for 12 recurring themes — workmanship, turning up, staff conduct, pricing, communication, cleanliness, booking, aftercare, safety, timeliness, quality of work, damage and loss — and counts how often each is raised, on how many separate platforms, and whether it is getting worse.
Read for this sector — 21 platforms
AngiHouzzBuildZoomYelpDealerRaterFMCSA SAFERHomeAdvisorCarGurusSitejabberThumbtackCars.comResellerRatingsOSHA enforcementEdmundsCarrier review boardsKnojiPorchSAM.govRepairPalCheckatradeTrustATrader
And for every business, whatever it sells
Google Business ProfileTrustpilotFacebook recommendationsBetter Business BureauRedditNextdoorIndeedGlassdoor
The method
Four steps, and one of them is the reason to trust it
01
We read what is public
Your website — the handful of pages a first-time customer would open: the menu or the services, the prices, the booking flow, the contact page. Your listing. Your reviews, wherever your trade is reviewed. Nothing behind a login, no form ever submitted, and robots.txt obeyed.
02
We store what we saw, not just what we concluded
Every crawl is kept as a dated snapshot with a content hash. A finding in a report from four months ago can still be traced to the exact page it came from — which is what makes it arguable, and therefore worth reading.
03
The findings are computed
Rules over the evidence, not a language model asked for an opinion. How often a theme is raised, on how many separate platforms, and whether recently — all arithmetic, all ours. A model writes the opening paragraph so the report reads like something a person wrote, and is given no ability to add a fact.
04
The next issue is about what changed
Each issue is compared with the one before it. Fixed things are marked fixed. New things are marked new. A fortnight where genuinely nothing moved says so in one line rather than padding.
Before you pay
Read a whole issue first
The sample is a complete report for an invented restaurant, laid out exactly as a real one is — the opening, every finding, what changed, and the line under each one saying where it was seen.
How often is often
research/analysis.py · BANDS
1+lowone or two people said it
6+mediumenough people that it is not chance
20+highsaid this often, on this many platforms
How many times a thing was said is arithmetic, so it is counted here and the model is handed the answer. Asking a language model whether something is a common complaint gets you a confident adjective and no number behind it.
What it will never do 04
It does not score a site it could not read
If the site is behind a bot challenge, or is assembled in the browser in a way our crawler cannot see, you get told that — not a low score. A grade built on a page nobody read is worse than no grade.
Every finding says where it was seen, and when
A page, a review, a listing, and a date. If you disagree with a finding you can go and look at the same thing we looked at.
No number appears that was not measured
The opening paragraph is written by a language model. It is given the measurements and is not permitted to add any — everything counted, timed or quoted in the report came from the evidence, not from the model.
It is not a lead magnet for something else
There is no upsell, no audit call, no agency waiting at the end of it. The report is the product.
Questions
What do I pay, and when?
$490, charged once when you sign up, for 24 reports over the year. No monthly billing, no tiers, nothing else to buy.
When does the first report arrive?
We start writing it the moment you pay, and it is usually with you within the hour. That is deliberate — you should be able to judge this from the actual thing rather than from a description of it.
Can I get a refund?
No. The year is sold as a whole and the first report is delivered immediately, so there is no version of this where you have paid and received nothing. You can stop the renewal whenever you like, from your dashboard, and you keep every report the year has paid for.
How do I cancel?
One button in your dashboard, under Subscription. It tells Stripe to stop the renewal — the change is made where your card actually is, so our records and the charge cannot disagree. Every report the year has paid for still comes.
How did you find my business?
Public listings and your own website, read the way a first-time customer would read them. Our crawler names itself and explains how to keep it out entirely: see the page it points at.
Do you sell or share what you collect?
No. It is used to write your reports and for nothing else. Ask us to delete it and we will, and you can ask through the privacy page without writing to anyone.
What if my site cannot be read?
Then there is no report that fortnight and nothing to pay for. We would rather send you a short note saying we could not read it than a confident page of findings about a site we never saw.
Do you cover my trade?
There are 21 of them, grouped into 6 sectors above, and each has its own list of places to read. If yours is not among them the crawler still reads your site and the platforms everybody is reviewed on.
Start with seeing what they see
24 reports over the year for $490, and the first one is written today — so you can judge it before the second arrives.